Short answer
A Dentoryxa project runs in six stages: discovery, plan, design, content, development and launch. Each stage ends with something you can review and approve. A single-location site with ten to fifteen pages takes about six to ten weeks, and the biggest variable is how quickly content and approvals come together.
The six stages
| Stage | What happens | What you receive | Duration |
|---|---|---|---|
| 1. Discovery | A call about your practice, patients, services and goals, plus a review of your current site and nearby practices | Notes and a list of questions | About 1 week |
| 2. Plan | Page map, content checklist, compliance notes and timeline | A written plan and quote | About 1 week |
| 3. Design | Layouts for the main page types on desktop and phone | Designs to review, with up to two rounds of changes | 1 to 2 weeks |
| 4. Content | Interviews, writing and editing, with a compliance read of every page | Page drafts for approval by the responsible dentist | 1 to 2 weeks |
| 5. Development | Building the site, forms, structured data and redirects | A staging site to review | 1 to 3 weeks |
| 6. Launch | Testing on devices, accessibility and speed checks, going live and handover | A live site, training and a written guide | About 1 week |
Added together, the stages come to roughly six to ten weeks. Content and development can overlap when material arrives early, which can shorten the total.
1. Discovery
We start with a call of about an hour. We ask about the practice, the patients you want to reach, the treatments you want to feature, your team, your locations and anything about your current site that frustrates you. We review your existing site, your Google Business Profile and how nearby practices present themselves online.
2. Plan
The written plan lists every page, the purpose of each one, the content needed and who will produce it. It includes compliance notes for your province, such as how specialist titles, fees and patient images should be handled. It ends with a timeline and a quote. You decide whether to go ahead.
3. Design
We design layouts for the main page types: home, a treatment page, the team page, a location page and the contact page. You see each one on desktop and phone. Two rounds of changes are included. Once the designs are approved, every other page follows the same system.
4. Content
We interview the dentist and key team members, then write or edit each page. Every draft gets a compliance read against your regulator’s advertising rules. The dentist responsible for advertising approves the final text. If you are in Quebec or want French pages, translation and review happen in this stage.
5. Development
We build the site on a private staging address. That includes appointment request forms, structured data, the sitemap and, for redesigns, the redirect map from old addresses to new ones. You can review the staging site at any time and send comments.
6. Launch
Before launch we test the site on phone and desktop widths, check accessibility with keyboard and screen reader tests, measure speed against Core Web Vitals and confirm that forms reach the right inbox. We then point your domain to the new site, apply redirects, submit the sitemap to Google Search Console and walk your team through updating the site.
What we need from you
- A main contact who can answer questions and gather information.
- Time from the dentist responsible for advertising to review and approve content.
- Team names, registration categories and short bios.
- Photos you own, or time for a photo session.
- Access to your domain, current hosting and Google Business Profile.
The free project planner helps you gather most of this before the project starts.
After launch
The first few weeks after launch matter. We check Search Console for crawl errors and fix any redirect we missed, confirm that appointment requests are arriving, and answer questions as your team starts updating the site. If something does not work as expected, we fix it. At the end of that period, you receive a short summary of what was checked.
If timelines slip
Projects slip for ordinary reasons: a dentist on vacation, photos that take longer to arrange or a change in priorities. When that happens, we update the timeline in writing and tell you what is needed to get back on track. We do not launch pages that have not been approved by the dentist responsible for advertising, even if that means launching later.
Frequently asked questions
What slows projects down the most?
Content and approvals. Team bios, photos, treatment details and sign-off from the dentist responsible for advertising take time to gather. Starting that early, using the checklist from the plan, keeps the timeline on track.
Can we launch in stages?
Yes. A practice that needs a site quickly can launch core pages first and add treatment pages afterwards, as long as the first version is complete enough to be useful and compliant.
Who do we deal with during the project?
One named contact on our side handles the project from discovery to launch, so you are not passed between people.
