Your website brief, in sixteen questions
Everything stays in your browser. Nothing is sent anywhere until you choose to email the file.
Please do not enter patient information. This planner is for details about your practice and your website only.
Your brief
What the brief helps you decide
A website project goes faster when the basics are settled before the first meeting. The planner walks you through four of them.
- Who the site is for. Your practice type, location and the patients you want to reach.
- What it needs to say. The services to feature, the team to profile, the languages required and whether to include information on the Canadian Dental Care Plan.
- How patients will act. Whether they request appointments through a short form, existing booking software or by phone.
- Practical limits. Photos, approvals, timing and budget.
What to do with the brief
Share it with any designer you are considering, including us. A clear brief makes quotes easier to compare, because every provider is working from the same information. It also helps your own team agree on priorities before money is spent.
When you are ready, read the process page to see how a project runs, or send the brief through the contact page for a free written plan.
A reminder about patient information
The planner is for details about your practice and website only. Please do not type patient names or health information into it. If you send us the brief, the same applies to the email.
Questions about the planner
Is the planner really free?
Yes. There is no sign-up and nothing to buy. The brief is yours to use with any web designer or agency.
Do you see my answers?
No. The planner runs in your browser and does not send your answers to us or anyone else. If you want us to see the brief, download it and attach it to an email, or paste it into the contact form.
Why does it ask about the Canadian Dental Care Plan?
Because practices that see CDCP patients may want a short, accurate information section on the site. Our CDCP guide explains how to write it.
Why does it ask who approves content?
Dental advertising rules make the dentist responsible for what the website says. In Ontario, the RCDSO says dentists must personally control all printed and electronic material about their practice. Naming the approver early keeps the project moving.
